Brother Philippines At Your Side For 15 Years And More


I used to work in a company that exclusively distributes Brother CNC Tapping Centers and our office uses Brother fax machines and printers. I still remember labeling my accounting files and folders using the Brother label maker. When I was invited to attend Brother Philippines' 15th anniversary celebration last friday, I just couldn't say no because it was like reconnecting to a brand I know so well.

Brother Philippines started operation in the country in 2000 as one of the satellite sales offices worldwide of Japan based Brother Group. What started out as a small group of a dozen employees, the company that initially sold facsimile machines has become one of the country's leading providers of home and business IT solutions.

Brother Philippines has grown into a PhP 1 billion sales company from its first full year sales of PhP 65 million. The milestone was achieved by having a dedicated workforce, an extensive network of provincial offices in Angeles City, Cebu, Davao, Naga and Cagayan de Oro, accredited distributors, nationwide resellers and a network of authorized service centers.

Mr. Glenn Hocson, Brother Philippines President

According to Mr. Glenn Hocson, Brother Philippines current and first Filipino president, "The right products, committed partners, dedicated associates and adherence to global standards have fueled the company's success in this market."

Brother Group's "At Your Side" mantra pertains to its "customer first" approach where it provides the best possible quality of products and service to its clientele.

Providing The Right Technology

In the past fifteen years of operating in the country, Brother Philippines has provided Filipinos with reliable, durable and high speed laser and inkjet printers, multi-function centers (MFC), sewing machines and label makers.

The Filipino customers changing needs over the years has challenged Brother to innovate. From offering single function printers, the company now has an innovative lineup of multi-function, or all-in-one printers. Brother is the first company in the Philippines to launch the A3 Inkjet MFC where you can also print in the A3 or poster size paper. It is a big advantage for those in the creative profession and those in the printing business. The company also made printing more efficient with the introduction of its refill tank system MCF models.

Hello Kitty P-Touch D200KT

Brother further enhances Filipinos' creativity and skill set in crafting by providing endless creative possibilities with its home products - the sewing and embroidery machines. In the offing are more exciting products for both hobbyists and entrepreneurs like the ScanNCut, character-model embroidery machines as well as character-model P-Touch label makers.

"We will continue moving forward, and be one with our partners and stakeholders in providing unique, original and reliable products and services that help our customers be creative and succeed in their respective endeavors.

Fulfilling Social Responsibility

Brother Philippines Deputy General Manager for Sales and Marketing
Mr. Masao Kasagi

The Brother Group makes sure that it gives back to the communities. The company takes protecting the environment seriously, hence Brother Earth was launched to share the group's ongoing efforts for environment protection and to introduce various environmental technologies being developed.
  • Marikina Watershed Project in the past 6 years
  • Tree planting
  • Livelihood project for 400 families
  • Preservation of endangered species
  • Green Project "Envirocycle"
Social responsibility projects include
  • Brigada Eskwela (2012,2013,2014,2015)
  • Lakbay Aral (field trip to Mind Museum, Manila Ocean Park, Kidzania)
  • Relay for Life for the benefit of breast cancer patients and survivors

Moving Forward

Celebrity well-wishers (L-R) Boom Gonzales, Phoemela Barranda, Jeric Teng,
Jeron Teng, Elmo Magalona, Doug Kramer and Cheska Garcia-Kramer

Brother Philippines has gone a long way since it started fifteen years ago. The company has faced many challenges in the business but those circumstances made Brother a bigger and more established company. Mr. Hocson said that the company will further intensify customer engagement with better customer service through "Customer Plus Program". The company will also expand sales to government, corporate, small and medium business sector and provide non-box solutions and services such as Corporate Customer Portal.

"In the next years, we will be working hard towards welcoming another fifteen years of fulfilling growth as we help more Filipinos with the products we provide them. We are committed to giving them the best of technology to make working at their homes and offices more productive and efficient.", said Mr. Hocson.

Brother Philippines hosted an anniversary celebration at the Green Sun Hotel last January 29, 2016. The gathering was also attended by Brother Philippines Deputy General Manager for Sales and Marketing Masao Kasagi and Brother International Singapore Director of Finance and Human Resource Lim Heng Boon. Celebrities who graced to event were basketball players Jeric Teng and Jeron Teng, Elmo Magalona and couple Doug and Cheska Kramer.