Matteo Guidicelli Debuts Avel x Matteo Limited Edition Ripped Jeans


The highly anticipated apparel label Avel x Matteo, a collaboration between Filipino designer Avel Bacudio and actor Matteo Guidicelli was featured during the kick-off of Shopee Celebrity Club. The denim brand will be exclusively available on Shopee starting July 4.


“Avel x Matteo’s concept is about quality of life and finding a good balance between work and friends. I am excited to be part of the Shopee Celebrity Club, and also, to be working with the leading e-commerce platform in the Philippines. After a year of planning and creating, I’m  finally able to share these ripped, stretch and lightweight jeans with everyone. This is my first time venturing into the fashion industry- collaborating with Avel and launching exclusively in Shopee make it extra special for me, ” said Matteo Guidicelli.

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“We are so thrilled to debut Avel x Matteo, a collection of limited edition ripped jeans exclusively on Shopee. Our goal was to make designer jeans accessible to a broader market. We are able to do that with our partnership with Shopee. It enables us to reach a wide network of customers  in the Philippines,” said Avel Bacudio.


Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, is the first e-commerce platform in the Philippines to onboard a series of official celebrities on the platform with the launch of the Shopee Celebrity Club. With this, Shopee users can now easily access a curated collection of products by their favourite celebrities on Shopee, including brand ambassador Anne Curtis, Avel Bacudio, Matteo Guidicelli, Vice Ganda, Kris Aquino, and more.


To mark the launch of Shopee Celebrity Squad, Shopee will be offering exclusive deals and discounts across all celebrity stores from July 4 to 7. As a special treat, Shopee in collaboration with Grab Express, will also offer same-day delivery to all celebrity stores for free!

Shopee Celebrity Club will feature exclusive offers, including a 20% storewide discount on selected celebrity shops  from July 4 to 7. Celebrities featured in the debut of Shopee Celebrity Club include:

 Shopee Philippines’ first-ever brand ambassador Anne Curtis, with her cosmetics line, BLK Cosmetics
   Comedian and TV host, Vice Ganda, with his brand Vice Cosmetics
 Actress, producer, and host, Kris Aquino, with her famous collaboration Kris x Ever Bilena featuring lipsticks and brow products
   Filipino broadcast journalist, Korina Sanchez, with her skincare line K Everyday Beauty
 Much-loved actress, Karel Marquez, who will be releasing her first cosmetics line, Kspark Beauty Cosmetics, exclusively on Shopee
   Best-selling authors Charo Santos, Alex Gonzaga, Ramon Bautista, Richard Poon, and Maricar Reyes from ABS-CBN Publishing, each with their own novels.


Don’t miss the chance to shop from your favourite celebrities on Shopee. For more information about Shopee Celebrity Club, visit https://shopee.ph/ShopeeCelebrityClub


Download the Shopee app for free on App Store or Google Play Store. For first time users, use BSUKIROSELLE and get P100 off. Discount code valid until July 31.


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