Big Bad Wolf Joins Forces with Gawad Kalinga for its Red Readerhood CSR Initiative

6/15/23


Big Bad Wolf Books and Gawad Kalinga are, once again, joining forces to cultivate a love for reading among individuals who lack access to books. In a remarkable collaboration, Big Bad Wolf Books (BBW) has chosen Gawad Kalinga (GK) as the beneficiary of this year’s RED READERHOOD CSR initiative during the BBW Manila Book Sale 2023, aiming to make an extraordinary impact on communities in need.

"Reading has the power to transform lives, and through our RED READERHOOD initiative, we are committed to making a positive difference," said Jacqueline Ng, co-founder of Big Bad Wolf Books. "By providing access to books and nurturing a passion for reading, we believe we can empower individuals and contribute to a brighter future."

As part of their commitment, Big Bad Wolf Books will pledge 1,000 books to be distributed to Gawad Kalinga communities across the country. Book lovers may also actively contribute to this cause by purchasing books from the RED READERHOOD corner at the BBW Manila Book Sale from June 23 to July 3 at the Forum Tent at PICC in Pasay City and placing them into the donation box. Simply place your purchased books in the designated donation box, and rest assured that 100% of these books will be delivered to Gawad Kalinga at the end of the Book Sale. By participating, you will be providing books to those in need, granting them access to valuable educational resources and empowering them to excel academically, intellectually, and emotionally.

Established in 2003, Gawad Kalinga’s mission is to end poverty for 5 million Filipino families by 2024. The organization aims to accomplish this through the development of homes and facilities in communities while creating initiatives that could generate sustainable income.

"We believe that every book pledged through this partnership contributes to building a better future for all our beneficiaries and communities," says Jose Luis Oquiñena, Chairman of Gawad Kalinga. "Together, we can all make an unbelievable impact and inspire positive change through the transformative power of books."

More Unbelievable Collaborations!

Big Bad Wolf Books has also agreed to donate 300 books to ABS-CBN Foundation and Knowledge Channel, further exemplifying how something as simple as purchasing and donating books can create an unbelievable ripple effect of positive change. These collaborations demonstrate the power of collective action and the potential for transformative impact when we come together.

Support this unbelievable cause by visiting the RED READERHOOD section at the Big Bad Wolf Book Sale open daily from June 23 to July 3, 2023, from 10:00 AM to 1:00 AM at the PICC Forum Tent in Pasay City. Your book purchases will not only bring joy and knowledge into your own life but will also contribute to building a better future for individuals and communities in need.

For more information regarding Big Bad Wolf Books’ grand return to the Philippines, please visit: