EastWest's Magenta Race 2023: Join the Fight for Breast Cancer Awareness with Kasuso Foundation


EastWest, a leading financial institution, is proud to unveil the return of the Magenta Race, a vibrant event designed to coincide with Breast Cancer Awareness Month. This initiative is a testament to EastWest's commitment to corporate social responsibility and its dedication to supporting noble causes. In partnership with the Kasuso Foundation, the Magenta Race aims to raise awareness about breast cancer, promote early detection, and unite people in the fight against this prevalent disease.

A Tribute to Warriors and Survivors

The Magenta Race is not just a run or a bike ride; it's a powerful tribute to breast cancer warriors and survivors. It serves as a proactive step to spread awareness about breast cancer and celebrate the strength and resilience of those who have faced this challenge. The event is open to participants of all fitness levels, offering a delightful mix of walk/run and bike categories.

EastWest's Commitment to Community

EastWest's commitment to uplifting the community goes beyond banking. The Magenta Race is a tangible manifestation of their values and their dedication to making a positive impact. The bank is proud to bring back the Magenta Race after receiving accolades from the Digital Banker for its outstanding corporate social responsibility efforts.

Breast Health as a Priority

Breast cancer is the most common type of cancer among Filipino women. With over 60% of female employees, breast health remains a significant cause for EastWest. The program aims to empower women with knowledge about breast cancer, promote early detection, and provide information on where to get support.

The Magenta Race is just one aspect of EastWest's multifaceted program. It includes various components such as:

Knowledge Dissemination: The program aims to empower employees with knowledge about breast cancer, awareness, early detection, and support avenues.

Altruism and Giving Back: Employees are given an opportunity to contribute to charitable causes and provide financial aid to underprivileged Filipina women for early detection of breast cancer in collaboration with the Philippine Foundation for Breast Care, Inc. (PFBCI).

Ongoing CSR Partnerships: EastWest continues its strong partnership with PFBCI and seeks to collaborate with other charitable institutions in the future.

Encouraging Healthy Lifestyles: The program encourages employees to adopt healthier and more active lifestyles.

Support through T-Shirt Purchases

EastWestbankers have a unique opportunity to show their support by purchasing Magenta Race T-shirts. A significant portion of the proceeds from these sales will be directed towards the Kasuso Foundation, further emphasizing EastWest's commitment to making a tangible difference in the fight against breast cancer.

Health Checks and Symposiums

In addition to the race, the event features health checks and informative symposiums on breast cancer prevention and awareness. These are facilitated by Intellicare, EastWest's trusted Health Maintenance Organization partner, ensuring that attendees leave not only with memories but also valuable knowledge that could be lifesaving.

The Magenta Race kicked off on October 13 with 119 runners and 29 cyclists, and the bank anticipates more EastWestbankers joining in as the race continues. EastWest encourages all its Bankers and the wider community to participate in the Magenta Race. Whether by running, cycling, or purchasing a T-shirt, every contribution makes a difference in the battle against breast cancer.

Continuing the Momentum

Following the success of last year's Magenta Race, where EastWest donated Php380,000 to the Philippine Foundation for Breast Care, Inc., and received recognition from The Digital Banker Global Retail Banking Innovation Awards 2023 as the Best CSR Initiative, the bank is determined to continue the momentum in the race for hope, health, and healing.

The Magenta Race 2023 is not just a race; it's a symbol of EastWest's dedication to social responsibility, breast cancer awareness, and community support. As it returns for another year, EastWest invites everyone to join in the race for hope and healing, making a lasting impact in the fight against breast cancer.