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Dispelling myths: Stay the course in the bourse during Ghost Month

Thursday, August 31

Ghost Month 2023

BDO Securities encourages investors to maintain a steadfast approach to their investment strategies and not be swayed by superstitions as the ‘Ghost Month’ approaches. 

“Ghost Month”, an annual observance believed to bring bad luck, is often associated with cautious behaviors and superstitions that supposedly affect financial markets. 

“Making investment decisions based on sound research, diversification, and long-term goals are crucial, regardless of the time of the year,” said John Michael Raz, Assistant Vice President and Head of Online Sales of BDO Securities Corp.--the stock brokerage arm of BDO Unibank. 

He said the 30-stock Philippine Stock Exchange index has generally exhibited weakness in the month of August, which happens historically 60% of the time. 

To date, the support has been established at the 6,350 level with the market trading at the 6,350-6,750 range currently.

"This range may persist if participants continue to stay on the sidelines due to lack of catalysts. There's really no rule against buying in the month of August," he said.

Instead of getting "scared" from trading at this time, Raz pointed out that investors should instead consider the ghost month as an opportunity to go bargain-hunting. 

"While historically weak, investors should take it as an opportunity to buy the dips and initiate positions in their favorite stocks. For a lot of investors, they see weakness as an opportunity to even improve their cost," he stressed.

For sectors to look out for with strong growth potential, Raz listed financial and power sectors with a dash of opportunistic buying of select conglomerates. 

"We suggest investors look at sectors that can sustain earnings growth. We continue to prefer the financials sector on the back of still healthy loan growth and improving lending margins. We are also bullish on the power sector which is seen to benefit from inelastic power demand and higher spot market prices," he added. "We also like conglomerates with consumer-centric portfolios that benefit from the country’s economic resilience."

BDO Securities further stressed that a down or flat market still provides investors with decent returns and not a reason for them to stay on the sidelines.

"For active investors who like trading, a flat market offers an opportunity to trade in and out of a well-established range--buying near support and selling at or near resistance. A down market doesn't mean no opportunities to make decent returns. Rather, you just need to be more selective of the stocks to buy and manage your expectations in terms of returns," Raz pointed out. "For investors with a long-term view, our comprehensive research coverage provides up-to-date fair value estimates. This aids our clients in identifying opportunities at bargain prices."

BDO Securities regularly provides guidance to investors through its Weekly Wrap and Technically Speaking articles, among others, using a sound investing strategy or trading plan which caters to the individual's objectives and risk preferences.

By year-end, BDO's brokerage arm is looking at an index level of 7,700 based on an average earnings growth estimate of 15%.
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UnionBank leverages AI for improved customer experiences

Monday, January 2

 Data Science and Artificial Intelligence

In order to keep up with the changing behaviors of today’s banking customers, Union Bank of the Philippines (UnionBank), the country’s leading digital trailblazer, has unveiled an innovative tool that leverages Data Science and Artificial Intelligence (DSAI) to enable and accelerate better and more meaningful experiences for its customers while maximizing value creation for the Bank when it comes to its products and services.

“At UnionBank, we take delivering the best customer experience very seriously. To ensure our products, services and interactions across channels keep on delighting our customers, we make sure we continuously get feedback from them and we work closely with our Data Science and AI counterparts to help us analyze the vast data we get to allow us to keep on providing what our customers love and quickly address those that need improvement,” said Albert Cuadrante, UnionBank’s Chief Marketing Officer.

One of the key aspects of this DSAI-powered tool from UnionBank, the Net Promoter Score (NPS) Free-text Analysis Tool, is that it can automate the identification of user needs and gains through direct feedback analysis. NPS is an important consumer metric used by the Bank to estimate the loyalty and satisfaction of its customers towards its products and services. Customers can rate the Bank with a satisfaction score ranging from 0 (lowest) to 10 (highest) and give feedback or reviews to expound on their scores and recent experiences.

The solution is designed in a way that allows it to understand the sentiments of customers through free text found in various channels and platforms, such as the UnionBank Online mobile app or surveys answered in branches.

“The information that we are able to get from our various feedback channels, whether through online surveys, comments on social media and actual interviews, allow us to have more personalized offers and engagements with our different customers, ultimately deepening their relationship with us,” said Cuadrante.

Based on the tool’s performance over a period of eight months, UnionBank said it was able to streamline the analysis of more than 10,000 monthly survey responses and over 35,000 monthly inquiries and complaints from customers. This has proven to be invaluable for the bank’s product teams in understanding the customers’ key concerns and prioritizing actions to be implemented in a fast and efficient manner.

“The tool, which leverages NLP (Natural Language Processing), customer data analytics, and clustering techniques, identifies the top issues raised by multiple customer segments in just three to five minutes, saving around one to two weeks and significant man-hours of manually screening and processing texts,” said Gabriel Isaac Ramolete, a Data Scientist from UnionBank’s AI and Innovation Center of Excellence (AI & Innovation CoE). 

"It is challenging for humans to read thousands of feedback texts to understand its impact on customer experience. Technologies like NLP function best at manually extracting insights from big and unstructured data. The tool that we developed and deployed at UnionBank acts as a decision support system that helps with prioritizing and making more informed decisions”, said Dr. Adrienne Heinrich, UnonBank’s AI & Innovation CoE Head.

To help the product teams analyze root causes and provide proactive recommendations that can help customers, the tool has an automated dashboard featuring sentiment analysis for reported customer experiences and product performance summaries, which is made readily available to the Bank’s customer experience teams.

“Because of this, we were able to raise the bank's NPS above its local competitors, and more importantly, leave more human-critical tasks to the bank's employees, so they can ideate, communicate, and execute actions optimally,” Dr. Heinrich concluded.
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Open a Kabayan Savings now at the newest BDO branch in SM City Tanza

Wednesday, October 26

 

Working abroad for the betterment of the family's way of living requires a lot of sacrifice. Our OFWs have to deal with loneliness. Being far from the family also means missing out important occasions and gatherings. BDO understands the importance of helping our kababayans save money so that they can be reunited with their loved ones soon.

To encourage our kababayan from Cavite, BDO offered assistance to make the process of opening an account easier. The overwhelming response of our kababayan was evident as they flocked to the BDO booth at the event area. The hardworking BDO employees gladly accommodated inquiries on Kabayan Savings account and Cash Agad services.


BDO Kabayan Savings ambassador Piolo Pascual graced the event with song performance and invited the CaviteƱos to visit the BDO branch in SM City Tanza.

For those interested, you only need 100 Pesos initial deposit for Peso Account or US$100 for Dollar Account  to open a Kabayan Savings account. Make sure you bring one (1) valid ID. 

For those who wished to transact online, you can open a BDO Kabayan Savings HERE


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BDO Trust consistent winner of the Best Online and Mobile Platform Award

Monday, August 29


BDO Trust and Investments Group (BDO Trust) bags the Best Online and Mobile Platform Award for the 3rd straight year since first earning the prestigious win in 2019 at Alpha Southeast Asia’s 13th Annual Fund Management Awards. 

Investors can easily utilize BDO Trust’s Invest Online facility, an internationally recognized online platform that allows clients to access and invest in Unit Investment Trust Funds (UITFs) at the convenience and safety of their own homes. With its fully straight-through digital process, customers can quickly open an investment account and invest in UITFs immediately so not to miss any opportunities. Furthermore, only BDO Invest Online has the capability to show clients their entire portfolio in one portal. They can view their segregated portfolio, UITF, BDO Easy Investment Plan (EIP) and Personal Equity and Retirement Account (PERA) accounts in one page, providing them with a full comprehensive view of their investment portfolio.

Alpha Southeast Asia is a Hong Kong-based institutional investment publication which recognizes the solid performance of multi-asset fund management companies, their robust liquidity and capital positions given the dramatic changes in the industry for the past two years.

“This award signifies that we are committed to improve our clients’ overall customer experience as we deliver reliable and flexible investment products and services through our enhanced online infrastructure and mobile platform,” said Rafael G. Ayuste Jr., Senior Vice President and Head of BDO Trust.

Apart from Alpha Southeast Asia Awards, BDO Trust has received multiple recognitions internationally from various prestigious publications such as The Asset, Reader’s Digest Asia, World Finance and Asian Banking & Finance.


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3 reasons why Komo by EastWest should be your go-to digital banking service

Tuesday, July 12

 

As the world continues shifting to the digital space, online banking becomes even more of a necessity and not just a convenience.

In May 2020, universal bank EastWest launched Komo, a fully digital banking service backed by the security of a strong, established bank. With just the app, Komo provides customers a convenient and digital experience from account opening to transactions to even card management, all without going to a branch, being stuck in lines, and worrying about any hidden charges.

“In this new normal, there’s an even greater emphasis on convenience, and being able to perform financial transactions anytime and anywhere. Komo was launched to equip our customers with services that not only helps them meet their needs, but also goes beyond and empowers customers to take control of their money,” said Isabelle Yap,Komo Business Head.

She added, “From being able to skip lines and pay bills at home, to transferring money nationwide whenever and wherever they are, Komo also offers its customers money management tools that can help them build smarter money habits, and the ability to get insured in just a few taps. With Komo, Kontrol Mo ang Pera mo.”

In an industry with so many choices, selecting an e-wallet or digital bank can be confusing, but Komo is here to make life easier for you. Here are the top reasons whyyou should open a Komo account: 

1. It lets you access your money anytime and anywhere. 

Opening a Komo account is free, but it also comes with a free Visa debit card you can use for cashless and online transactions. The best part is that if ever you need cash, Komo offers free ATM withdrawals nationwide! Even on transfers, Komo gives you more freedom and flexibility with less limits on restrictions than other providers. 

2. It lets you grow your money. 

Every Peso counts and, in some wallets, parking your money there doesn’t earn much interest. With Komo, you can enjoy 2.5% annual interest on top of your savings, giving you peace of mind that your money is growing. Komo kicks it up a notch with its money management tools – services designed to help you form better saving habits. 

3. It keeps your funds safe. 

With all things digital, security is always at the forefront. With the support of both the EastWest Unibank and the EastWest Rural bank, customers can rest easy knowing their accounts are safe, secure, and compliant. Komo also lets you lock your card via the app for total protection and even offers customizable and affordable insurance for you and your loved ones.

With just one valid ID, a smartphone, and just 5 minutes of your time, you can easily create a Komo account for free by tapping this link. Komo is also free to use as it does not require any minimum or maintaining balances. 

“With its overall convenience, competitive interest rates, zero fees, and top-notch security, Komo is already a contender in the digital banking landscape. Nonetheless, EastWest is committed to further develop the app to ensure that its customers’ progressing digital banking needs will continue to be addressed,” Isabelle Yap concluded.
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RBank at 25: Putting You at the Heart of Service

Tuesday, July 5

Robinsons Bank

Robinsons Bank (RBank) crosses another milestone this November 27, 2022, celebrating its Silver Anniversary – 25 years of Putting the Customer at the Heart of Service. 

RBank began as a humble service-oriented Bank for the Gokongwei Group, but over the years, it has fortified its vision and mission to focus on fulfilling the changing needs of the Filipino people. 

RBank now rises to stand tall among other industry leaders of today, remaining competitive in developing innovative products and services that are responsive to the demands of the market. 

“Our continued growth and success today are a testament of the Bank’s resilience and agile culture — which has especially been evident amid the crises we are experiencing. The Bank’s growth did not stop nor slow down but rather, it accelerated its initiatives as we saw the need to create banking products and services that remain relevant to the needs of the Filipino people today,” said RBank President & CEO Elfren Antonio Sarte. 

As a testament to its growing momentum, RBank continued to be recognized as the Fastest Growing Commercial Bank in the Philippines, for four consecutive years and as awarded by the Global Business Outlook and the Global Business Review Magazine. In addition to this, its digital innovations and product developments have also caught the global eye, garnering recognitions from the Asian Banking and Finance Retail Banking awards for Service Innovation of the Year 2021 (RBank Sign Up) and Consumer Finance Product of the Year 2021 (GO!Salary Loan). It also garnered award for having the Most Innovative Digital Banking Services from The Global Economics. 

Throughout RBank’s 25 years, the Bank has been a witness to more and more Filipinos achieving their goals and dreams – from getting their first savings account to building their dream home. 


Driven by commitment and passion for service, Robinsons Bank has transcended generations, a testament that RBank is more than just a bank, but a life partner. It carries its mission to be better every day to provide the best banking solutions to help customers achieve a better and brighter future. 

Robinsons Bank is the financial services arm of the Gokongwei Group, one of the largest conglomerates in the Philippines. It currently ranks 17th among universal and commercial banks in the country, with assets amounting to Php 176.93 Bn as of December 2021. The Bank is recognized as the Fastest Growing Retail Bank in the Philippines for 2019-2020 by The Global Banking and Finance Review; Fastest Growing Commercial Bank in the Philippines for 2019 and 2020 by the Global Business Outlook; and the Best Commercial Bank in the Philippines for 2020 by the International Business Magazine.
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