SOCIAL MEDIA

Huawei WATCH GT 6 Series and New Devices Redefine Smart Living

Tuesday, September 23, 2025


Huawei’s latest global launch brings stylish wearables, next-gen gadgets, and a vision to inspire young creators.

Huawei has once again proven why it’s a leader in the tech game. At its Innovative Product Launch 2025 in Paris, the brand unveiled a lineup of new devices designed to blend lifestyle, creativity, and cutting-edge technology. Headlining the showcase was the Huawei WATCH GT 6 Series, alongside the WATCH Ultimate 2, WATCH D2, nova 14 Series, FreeBuds 7i, and MatePad 12 X.

This global launch also introduced Huawei’s fresh brand vision, “Now is Yours,” and the GoPaint Worldwide Creating Activity 2025, a platform that encourages young artists worldwide to unleash their creativity.

WATCH GT 6 Series: Built for Style, Power, and Wellness


Huawei continues its dominance in the wearables market, topping global smartwatch shipments in 2025. Riding on this momentum, the new WATCH GT 6 Series takes fitness tracking to the next level with:
  • Up to 21 days of battery life
  • Huawei TruSense System for more accurate health and wellness metrics
  • Over 100 workout modes with major upgrades for cycling, trail running, golf, and skiing

For cyclists, the new virtual power meter gives professional-grade data without the need for extra gear—perfect for Pinoy biking enthusiasts who love both road and trail rides. Runners get real-time altitude analysis, golfers benefit from detailed course maps, and skiers can enjoy enhanced precision tracking for an elevated sports experience.

WATCH Ultimate 2: A Game-Changer for Divers


Adventure seekers will be thrilled with the WATCH Ultimate 2, the world’s first smartwatch rated for 150-meter diving. It even features:
  • Sonar-based underwater communication up to 30 meters
  • One-touch SOS feature up to 60 meters
  • Audio functionality for smoother underwater interaction

For divers in places like Batangas or Palawan, this could be the ultimate companion for safety and exploration.

More Than Just Wearables: New Gadgets for Everyday Life

Huawei’s expansion goes beyond smartwatches. The WATCH D2 now comes in a sleek Blue finish, boasting professional health and fitness monitoring with advanced blood pressure tools.

Meanwhile, the nova 14 Series levels up mobile portraiture with its Ultra Chroma Camera and upgraded XD Portrait Engine—ideal for content creators and selfie lovers in the Philippines.


For students and professionals, the MatePad 12 X PaperMatte Edition with M-Pencil Pro promises a seamless digital writing and creative experience. This launch ties in with the GoPaint Worldwide Creating Activity 2025, now adding an Animation category to inspire even more young artists.

“Now is Yours”: Huawei’s New Brand Direction

Huawei’s new global message, “Now is Yours,” reflects its mission to build deeper connections with the youth. The brand emphasizes openness, inclusivity, and using innovation as a way to empower people.

As Huawei puts it, technology should not just be powerful—it should also feel human, relevant, and inspiring.

With this launch, Huawei isn’t just releasing gadgets—it’s setting the tone for how technology can enhance everyday life, whether you’re working out, diving, studying, or creating art. If you’re looking for a smartwatch or device that goes beyond the basics, Huawei’s 2025 lineup might just be worth checking out.

Curious which Huawei gadget fits your lifestyle best? Visit Huawei wearables to learn more.
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Show Your School Pride: mWell Launches UAAP Season 88 Special Edition Smart Watches

Friday, September 19, 2025


For Filipinos, UAAP season isn’t just about basketball games—it’s about school spirit, community, and the values of discipline and resilience. This year, mWell, the Philippines’ first fully integrated health and wellness mega app, is celebrating UAAP Season 88 with the launch of its Special Edition UAAP Smart Watches.

Blending technology, health, and university pride, these smart watches are more than accessories—they’re wellness companions that keep fans, athletes, and alumni connected to their fitness goals while proudly wearing their school colors.

Eight Universities, One Tradition of Excellence

The collection features eight university-inspired designs, each representing a UAAP school with bold watch faces and team-colored straps. The message is simple: your wellness journey can now go hand-in-hand with your school pride.

As Manuel V. Pangilinan, Chairman of mWell and Metro Pacific Investments Corporation, put it: “Sports is a metaphor for life—where young Filipinos learn discipline, resilience, and the value of community. These Special Edition smart watches serve as daily reminders of that spirit, helping the UAAP community live healthier, more connected lives.”

Strength in Motion, Hope in Action

UAAP Season 88 carries the theme “Strength in Motion, Hope in Action.” For Rene “Rebo” Saguisag, UAAP Executive Director, the partnership with mWell empowers athletes and the community alike: “Through our partnership with mWell, UAAP student-athletes and the community are encouraged to embrace wellness in mind, body and spirit.”

Wellness Meets Style and Technology

The smart watch collection comes in three models to fit different lifestyles:

mWell Prestige Sport Watch – Built for athletes with GPS, altimeter, barometer, and AMOLED display.

mWell Prestige Watch – Premium design with complete health-tracking tools for everyday elegance.

mWell Power Watch – A reliable daily fitness companion with essential features.

All models are packed with health monitoring tools like blood pressure, heart rate, blood oxygen, step tracking, and access to 100+ exercise modes. They also integrate with the mWellness Score, which tracks movement, sleep, and activity to encourage healthy habits. With a seven-day battery life, water resistance, and durable build, they’re designed to keep pace with active student-athletes, alumni, and families.

Starting at just ₱2,499, each watch includes a free extra strap and free shipping when ordered via the mWell app eShop.

Gary Dujali, mWell Chief Marketing Officer



“Wellness must be within everyone’s reach, and these UAAP smart watches bring that vision to life. They are stylish symbols of school pride while also serving as daily reminders to prioritize one’s health. By making wellness simple and accessible, especially for the younger generation, we are helping Filipinos build habits that can last a lifetime,” added Gary Dujali, mWell Chief Marketing Officer.

Where to Get Them

Fans can explore and purchase the new UAAP smart watches at mWell booths during UAAP games at the SM Mall of Asia Arena and Smart Araneta Coliseum. They are also available online through the mWell app eShop or shop.mwell.com.ph.

With the mWell UAAP Smart Watch Collection, health and school pride now go hand in hand. Whether you’re a student-athlete chasing victory or an alumnus cheering from the stands, these smart watches remind the UAAP community that wellness is just as important as winning.

Grab your UAAP smart watch early this season and show your school pride while tracking your health goals—because every step counts, on and off the court.
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GCash Game to Give: Quiz Show for a Cause

 

Filipinos love two things: fun games and helping out when it counts. Now, GCash is combining both with Game to Give, a first-of-its-kind livestream quiz show that turns trivia into a tool for change. Happening on September 19 from 5:00 to 6:00 PM on the official @gcashofficial TikTok, the show encourages users to give back while being entertained.

This initiative highlights how GCash’s GBayanihan platform is reshaping the way Pinoys support advocacies—making it faster, safer, and as easy as sending money to a friend.

A Trivia Show for a Cause

Game to Give gathers content creators Lottie B, Show Suzuki, Ashley Rivera, and Hershey Neri for a trivia showdown packed with Filipino pop culture questions. But this time, the stakes are higher than bragging rights.

Each creator plays for their chosen NGO, with donations raised during the event going directly to their cause. To top it off, the winning creator’s NGO will receive ₱500,000, making every correct answer a chance to change lives.

Viewers are also encouraged to pitch in, no matter the amount—because every peso counts in GBayanihan.

What is GBayanihan?

GBayanihan is GCash’s in-app donation platform, designed to make giving as simple as paying bills or sending load. With just a few taps, users can support verified organizations working in advocacies like:

  • Education: Hero Foundation, InLife Foundation, PHINMA Foundation
  • Health: UNICEF, Save the Children Philippines, Let’s Save the Brain Foundation
  • Shelter: Cribs Foundation Inc., Virlanie Foundation
  • Community Development: CFC ANCOP, ABS-CBN Foundation, World Vision

The platform also enables real-time giving during emergencies, ensuring Filipinos can act quickly when urgent needs arise.

As GCash puts it, giving back has never been easier—whether it’s funding classrooms, supporting healthcare, or providing shelter, it’s all possible in just a few taps.

How to Use GBayanihan

Here’s how you can start donating through your GCash app:
  1. On the dashboard, tap View All
  2. Under Pay, look for and tap GBayanihan
  3. Choose your preferred organization
  4. Enter the amount and tap Confirm

Instant confirmation means you’ll see your donation go through right away—and you can repeat the process anytime to support multiple causes.

With Game to Give, GCash is showing that giving back doesn’t have to be complicated—it can be fun, interactive, and accessible. By combining the popularity of livestream entertainment with the ease of digital donations, GBayanihan is making generosity part of everyday life.

Tune in to Game to Give on TikTok and see how your favorite creators turn trivia into impact. Better yet, join in the spirit of GBayanihan and support a cause close to your heart.
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From Court to Community: TopBreed Renews Partnership with UP Fighting Maroons


Sports and community often go hand in hand—and in the Philippines, few partnerships capture that spirit better than the one between TopBreed, a leading pet care brand under Universal Robina Corporation (URC), and the UP Men’s Basketball Team (UPMBT). Now on its eighth year, this collaboration goes beyond basketball, extending to the broader UP community and even to the furry friends that bring joy to campus life.

A Partnership Built on Shared Values

The UP Fighting Maroons are known for their commitment to honor, excellence, service, and resilience—values that TopBreed proudly identifies with. This long-standing relationship is more than sponsorship; it’s a shared belief in discipline, teamwork, and community spirit.

Vincent Go, Managing Director of URC Agro-Industrial Group, expressed pride in the renewed partnership: “With a new season ahead and momentum from last year’s strong finish, we proudly stand with them as they strive for excellence. We’re honored to continue walking this path with them, making history together, and inspiring the next generation.”

Excellence in Every Field—Sports and Pet Care

TopBreed’s pursuit of excellence isn’t limited to the court. Through years of research and development, the brand has elevated its pet care line to world-class standards, earning recognition with five consecutive World Branding Awards.

This commitment to quality mirrors the Fighting Maroons’ own grit and determination—proving that whether it’s nurturing athletes or caring for pets, the values of discipline and resilience always shine through.

Beyond Basketball: Caring for the UP Community

What makes this year’s partnership even more special is its expansion into community welfare. TopBreed is set to provide essential services for emotional support animals on campus, including:
  • Anti-rabies vaccinations
  • Deworming programs
  • Access to TopBreed’s pet care products, such as TopBreed Dog Meal, ShamPooch, and Top B+ Vitamins

This initiative highlights how the collaboration goes beyond basketball, supporting both the UP community and the animals that bring comfort to many students.

A Winning Team On and Off the Court

As pets continue to play a central role in Filipino families, TopBreed remains committed to providing the best care possible. At the same time, the UP Fighting Maroons inspire fans through their grit and heart—serving not only as athletes but also as role models for the youth.

Together, TopBreed and UPMBT prove that when sports, values, and community come together, the result is a partnership that truly uplifts.

This renewed collaboration is more than just a sponsorship—it’s a movement that celebrates resilience, care, and the Filipino spirit. With TopBreed and the UP Fighting Maroons standing side by side, the message is clear: greatness happens both on the court and in the community.

Whether you’re cheering for the Maroons or caring for your fur babies, remember that true excellence is built on consistency, care, and heart.
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SM Malls in the East Launch 100 Days to Christmas 2025


For many Filipinos, Christmas isn’t just a holiday—it’s a season that begins as soon as the Ber months arrive. And no one does it quite like SM, where malls transform into festive wonderlands that set the tone for holiday celebrations. This year, SM Malls in the East—SM City Marikina, SM City Masinag, SM City San Mateo, and SM Center Antipolo Downtown—welcomed the season with the Holi-Squad leading the 100 Days to Christmas kickoff last September 16.

With the theme “100 Days of Kindness,” SM is reminding everyone that the heart of Christmas is in the joy of giving, no matter how big or small.

Festive Kickoff with the Holi-Squad


The opening celebration featured the Holi-Squad Mall Greeting and the unveiling of the Happiest Holiday Décor, highlighted by SM’s iconic Holiday Grand Red Ribbon—a symbol of unity and cheer.

The Holi-Squad will continue to spread magic across the malls with appearances, surprises, and activities designed to bring families together.

Exciting Holiday Activities to Watch Out For

Here’s a peek at what’s in store this Christmas season at SM Malls in the East:

Centerpiece Displays & Santa’s Chair – Starting October 20, shoppers can enjoy holiday setups perfect for family photos and social media snaps.

Holiday Santa Run – On November 16, SM City Marikina invites families to lace up for a fun-filled festive run.

Holiday Snowflakes Surprises – Expect magical surprises at the malls on December 6.

World Chorale Day – Be uplifted by choral performances on December 8.

Happiest Holiday Weekends – All throughout December, families can enjoy Santa meet-and-greets, Christmas carols, and live busking sessions.

Share Joy with SM Besties of Joy

This year introduces the SM Besties of Joy, cuddly teddy bears that make giving even more meaningful. For every purchase, another bear is donated to a child in need—letting shoppers be part of spreading holiday cheer beyond the mall walls.

Holiday Shopping Made Easier

From December 1 to 31, mallgoers can take advantage of exclusive SM Malls Online Holiday Deals—perfect for stress-free shopping, dining, and gift-hunting during the busiest season of the year.

With the Holi-Squad at the helm and a lineup of festive activities, SM Malls in the East are set to make this Christmas season not only joyful but also meaningful. It’s the perfect reminder that the holidays aren’t just about bright lights and gifts, but about kindness, unity, and moments shared with loved ones.



💡 Pro tip: Mark your calendars for the Santa Run and World Chorale Day, and don’t forget to grab an SM Besties of Joy bear to spread kindness this season.
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Smart Spending Tips for Filipinos Who Travel This Ber Season


When the Ber months roll in, you know what that means—holiday reunions, Christmas parties, and of course, much-anticipated trips both here and abroad. For Filipinos, December isn’t just the season of giving—it’s also the busiest travel month of the year. In fact, a Visa Green Shoots Radar Survey reveals that more Filipinos travel in December compared to the Asia-Pacific average.

But while the holiday rush is filled with excitement, it also comes with its share of stress—especially when it comes to managing money while traveling. The good news? Visa is sharing smart, practical tips to help Filipinos make the most of their holiday budget without compromising on the fun.

Credit Cards: Your Best Travel Buddy

Nearly half (49%) of Filipino travelers prefer using credit cards when abroad, and for good reason. With Visa, not only do you get wide acceptance in shops, hotels, and airports, but you also enjoy added security, rewards, and promos.

Instead of carrying thick wads of cash, use your card for major expenses like flights, accommodations, or shopping. It saves time, minimizes risk, and even gives you perks like purchase protection and flexible payment options. Think of it as your reliable travel companion—keeping your money safe while stretching your budget further.

No Loose Change? Just Scan and Go

Gone are the days of fumbling for coins in crowded markets. More than 59% of Filipinos now know they can use QR code payments abroad with Visa-enabled e-wallets and banking apps. Whether you’re sipping coffee in Seoul, buying anime collectibles in Tokyo, or picking up pasalubong in Hong Kong, a quick scan lets you pay securely and conveniently.

Globally, QR payments are becoming the norm—so if you want a smooth and modern travel experience, going cashless is the way to go.

Plan Your Budget, Track Every Peso

The survey also highlighted where Filipinos love to travel: Japan (37%), Singapore (20%), South Korea (19%), and Hong Kong (19%) top the list. Each destination has its own spending style—from shopping districts in Tokyo to skincare splurges in Seoul.

To avoid overspending, it helps to set a budget per destination. Use your Visa card for essentials like transport passes, meals, and hotel stays, then review your spending records through your bank app. This way, you’ll always know how much you’ve spent—and how much you still have left for spontaneous finds.

Focus on Moments, Not Money Worries

More than sightseeing, the Ber months are about connections—43% of Filipinos travel overseas to visit loved ones, while others do it for relaxation (29%) or theme park adventures (28%, the highest in Asia-Pacific!).

With Visa’s secure payment solutions, you can stop worrying about cash logistics and focus on what really matters: the joy of reunions, the thrill of adventures, and the memories you’ll bring home.

As Visa Philippines Country Manager Jeffrey Navarro puts it, Filipinos are becoming more intentional about travel—not just where they go, but also how they pay. With Visa’s support, you can travel with confidence, knowing every transaction is secure and seamless.

The Ber months remind us that travel is more than a transaction—it’s about experiences, connections, and celebrations. By swiping smart, scanning with ease, and tracking your spending, you can make your holidays both enjoyable and worry-free.

Before your next trip, set your travel budget, activate your card for overseas use, and explore QR options. That way, you can focus less on money and more on making memories.
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Andrea Bocelli: Because I Believe Life Story Exclusive VIP Screenings

What happens when music, cinema, and the life of one of the greatest tenors in the world come together? You get an unforgettable experience—and that’s exactly what Andrea Bocelli: Because I Believe promises. Filipino fans are in for a treat as this moving documentary gets an exclusive run at Opus VIP Cinema and NUSTAR VIP Cinema, turning an ordinary movie night into a luxurious, once-in-a-lifetime celebration of music and resilience.

A Rare Glimpse Into Andrea Bocelli’s Extraordinary Journey

Directed by Cosima Spender and produced by Jan Younghusband, this 108-minute documentary isn’t just about the music—it’s about the man behind the voice. From losing his sight at just 12 years old, to being discovered by none other than Luciano Pavarotti, Bocelli’s story is as inspiring as it is emotional.


Audiences will also relive iconic moments like his duet with Sarah Brightman in “Time to Say Goodbye,” which skyrocketed him to international fame. The film blends never-before-seen archival footage, intimate family moments, and heartfelt interviews to paint a portrait of Bocelli as both a global superstar and a family man.

Exclusive Screenings in VIP Comfort

Catch this world-class documentary in the luxury of VIP cinemas—because Bocelli’s story deserves nothing less. Screenings will be held on September 23, September 30, October 7, and October 14.

All at 7:00 PM, with tickets priced at ₱900 each. With limited seating available, this is a rare chance to experience Bocelli’s journey on the big screen in an intimate, stylish setting.

Why You Shouldn’t Miss It

Andrea Bocelli has touched millions worldwide with his voice, and now you can discover the story that made him who he is today. Whether you’re a long-time fan or simply someone who loves inspirational stories, Because I Believe is more than just a documentary—it’s a celebration of resilience, hope, and the power of music.
Final Note

Seats are limited, so if you’ve ever dreamed of experiencing Andrea Bocelli’s legacy in a way that feels truly special, now is the time. Reserve your tickets at https://bit.ly/AndreaBocelliAtPremierCinemas.


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HUAWEI Free Premium Care Program for Devices in 2025

Thursday, September 18, 2025

When it comes to gadgets, Filipinos love value for money—not just in buying the latest devices, but also in keeping them working like new. That’s why HUAWEI’s new Service Upgrade Program 2025 is such a game-changer. Imagine getting professional cleaning, expert consultation, free repairs, and even free shipping—without paying a single centavo. Yes, you read that right: all these services are free-of-charge for HUAWEI device users.

Free Premium Care, No Hidden Costs

HUAWEI’s latest initiative shows just how serious the brand is about customer satisfaction. Under the new Service Upgrade Program, device owners can enjoy worry-free support with a suite of complimentary services, including:


Free expert consultation – Get professional guidance at any authorized service center for setup, troubleshooting, or exploring features.


Free device diagnosis – Detect issues like lagging or battery wear early on to keep your gadgets running smoothly.


Free cleaning and refresh – Deep-cleaning for smartphones, tablets, wearables, and laptops to remove hidden dirt and dust.


Free system renewal – Keep your devices optimized and secure with the latest updates.


Free Postal Repair Service – Enjoy nationwide round-trip shipping at no cost when sending your device for service.

For Filipino users, this means huge savings and more reliable gadgets for everyday life—whether you’re relying on your smartphone for work, your laptop for school, or your wearables to stay on top of your health goals.

Easy Access Anytime, Anywhere

Booking a service is hassle-free. You can:
  • Visit any authorized HUAWEI Service Center in person.
  • Book appointments via the My HUAWEI app, the HUAWEI Support website, or through the official hotline.

With these options, premium care is literally just a few taps away.

From Seasonal Promos to Year-Round Care

In the past, HUAWEI offered limited-time promotions like Service Giving Season, which gave users free screen protectors, renewals, and cleaning perks. Now, those benefits are no longer seasonal. With the Service Upgrade Program, you get reliable after-sales support all year long.

As HUAWEI explains, the program ensures longer device life, smoother performance, and ultimate peace of mind. It’s their way of showing just how much they value loyal users in today’s fast-paced, tech-driven world.

If you’re a HUAWEI user in the Philippines, this new Service Upgrade Program is a deal you shouldn’t miss. Free maintenance, free shipping, and expert care all rolled into one—it’s proof that investing in HUAWEI doesn’t just stop at the purchase, it continues with long-term support.

Want to make the most out of your gadgets? Visit a HUAWEI Service Center near you or download the My HUAWEI app to get started.
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Jack Daniel’s On Stage: Road to Indiefest 2025 Celebrates Filipino Indie Music

Wednesday, September 17, 2025


A Toast to Independence, Authenticity, and Local Talent

The indie music scene in the Philippines is alive and thriving, and this year, it gets even louder with Jack Daniel’s On Stage: Road to Indiefest. The second phase of Jack Daniel’s multi-year music program officially kicks off with a clear mission: to celebrate Filipino independent artists while uniting fans, musicians, and creative communities under one powerful theme — independence and collaboration.

This new chapter builds anticipation for the third Jack Daniel’s Indiefest in 2026, with a year-long series of performances, collabs, and grassroots events that bring fresh energy to the local music scene.

Spotlight on 20 Indie Acts

From a pool of 35 nominated indie acts during last year’s Playlist Live, a panel of music industry experts, previous “Chosen Ones,” and the Jack Daniel’s team carefully selected 20 standout artists. This year’s roster showcases the diverse voices shaping today’s Filipino indie music:

Alyson, Ang Bagong Luto Ni Enriquez, August Wahh, Cheeky Things, Dayaw, Fables, Halina, K+, Mi Mi, Minaw, Naïv, Nanay Mo, Novocrane, Peej, Pinkmen, Spacedog Spacecat, The Revisors, Ultraviolet, Uncle Bob’s Funky Seven Club, and Ysanygo.

Each artist brings something unique from soulful melodies to bold experimental sounds proving once again that the Philippine indie scene is rich with creativity and authenticity.

As Gabriel Fajardo, Brand Marketing Manager of Jack Daniel’s, Emerging Asia, explains, “This second chapter of Jack Daniel’s On Stage is about deepening the connection with the local indie scene while celebrating collaboration among artists, producers, and creatives. It’s about authenticity, growth, and the true spirit of independence.”

What’s Happening: Pocket Shows, Collabs, and Fan Engagement

PROD NIGHTS (Sept 2025 – March 2026)

23 sponsored shows curated by Jack Daniel’s indie production partners like Doc Def Productions, Locked Down Entertainment, and Red Ninja Productions.

MIXTAPE (Nov 15 & Dec 13, 2025)

Indie artists will pair up to reimagine each other’s songs in full-set collaborations — highlighting versatility and community spirit.

SOUNDCHECK (Jan – March 2026)

Interactive voting sessions give fans a say in which artists advance, putting audiences directly into the heart of the experience.

SESSIONS (Jan – March 2026)

Live performances streamed via Jam 88.3, giving wider reach to indie acts online.

Building the Indie Community

What makes Jack Daniel’s On Stage special is its holistic support — not just for the artists, but also for indie producers, grassroots organizers, and fans. By hosting shows, fostering collaborations, and providing platforms for exposure, the program strengthens the creative ecosystem that keeps the indie spirit alive.

With Monarch Manila as the official venue partner, Jam 88.3 as the official radio partner, and Billboard Philippines as the official music media partner, this program is set to elevate indie music to new heights.

Jack Daniel’s On Stage: Road to Indiefest isn’t just about concerts — it’s about giving Filipino indie artists the stage they deserve. From pocket gigs to big collabs, this journey is a celebration of authenticity, community, and the raw power of music.

If you’re passionate about local talent, follow Jack Daniel’s on Facebook and stay tuned for upcoming events. Because as they say, “Where there’s Jack, there’s music.”
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PBB Housemates Turn Book Shopping Into a National Hunt


Book shopping just got a lot more exciting! National Book Store, every Filipino reader’s go-to destination, is turning the simple act of browsing shelves into a full-blown treasure hunt. Called The National Hunt, this campaign makes your next visit to NBS more than just about finding books—it’s about uncovering hidden surprises.

Meet the National Book Squad

Leading this one-of-a-kind adventure is the National Book Squad, a lineup of Gen Z favorites who know how to keep things fun and engaging. The squad includes Mika Salamanca, Josh Ford, Kira Balinger, Esnyr Ranollo, Will Ashley, and Ralph de Leon.


They’re not just endorsers—they’re active participants, dropping hints, hiding exclusive books, and teasing clues on social media. If you’ve ever wanted your favorite content creator to help you win prizes, this is your chance.

How The National Hunt Works

Joining the hunt is simple:
  1. Visit a participating National Book Store branch.
  2. Keep an eye out for books specially hidden by the National Book Squad.
  3. If you find one, buy it—and you could win a major prize.

Yes, it’s that easy. And the prizes? They’re definitely worth the search. From an Apple iPad and flight vouchers to a DJI Osmo 3 and other exciting rewards, the hunt is far from ordinary.

The Fun Starts Online

The adventure isn’t limited to bookstores. The hunt has already kicked off online, with the squad posting exclusive clues, behind-the-scenes videos, and hints across Facebook, Instagram, and TikTok. Your first lead could be waiting in their latest post, so make sure you’re following along.

Why This Matters for Filipino Readers

Book shopping has always been about discovery, but The National Hunt takes it a step further by adding fun, anticipation, and community. For many Pinoys who grew up with NBS as their second home for school supplies and books, this campaign adds a fresh twist while keeping that nostalgic connection alive.

So, whether you’re a casual reader or a bookworm with a competitive streak, this treasure hunt is one you won’t want to miss.

Ready to start your hunt? Follow National Book Store on Facebook, Instagram, and TikTok for the latest clues and updates. Let the treasure hunt begin!

My Take:

I love how National Book Store is making reading interactive again. This campaign isn’t just about prizes—it’s about reminding us that stories and discovery go hand in hand. It’s the perfect blend of tradition and fun for today’s generation of readers.
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