BPCI, SHEIN team up for Binibining Pilipinas 2022


Herlene Budol

The most prestigious beauty pageant in the Philippines partners with a global fashion and lifestyle e-retailer brand in the search for new queens who will continue the long-standing tradition and legacy of #BinibiniSisterhood.

For the first time ever, Binibining Pilipinas Charities Inc. (BPCI) and SHEIN will team up to present the much-awaited Binibining Pilipinas 2022 pageant. SHEIN is the official partner to the pageant in crowning the most beautiful and inspiring Filipinas on the most glamorous stage in the country.

Just like Binibining Pilipinas, which has been the Philippines' most reputable beauty search, SHEIN has also created a mark as one of the world’s leading online fashion brands. It has made the beauty of fashion accessible to all by offering a wide variety of affordable products, so that everyone can enjoy fashion in their own way. Just this April, SHEIN launched evoluSHEIN, a purpose-driven collection that uses responsibly sourced materials and supports women's empowerment projects worldwide. 

Driven by its love for local pageantry, SHEIN supports Binibining Pilipinas to present this year's Top 40 dazzling candidates--all of whom are empowered with their personal advocacies and desire to be an ideal representation of a modern-day Binibini. The brand will help stage this year's Binibining Pilipinas coronation night and other highly-anticipated pageant events such as the press presentation and talent show.

“We at BPCI are excited to have SHEIN onboard as our official partner for Binibining Pilipinas 2022. Apart from dressing up the Binibinis in the most glamorous event of their lives, the brand's mission of supporting women’s empowerment can help us cultivate and promote the #BinibiniSisterhood legacy further," Irene Jose, BPCI Executive Committee member, said.

Be part of BPCI and SHEIN's journey towards crowning the latest Binibining Pilipinas queens! Check out the social media pages of Binibining Pilipinas to be updated on the exciting pageant events and activities.