One Meralco Foundation’s One For Trees implemented in the Sierra Madre Mountains
Sunday, November 27
17-year old photographer Ganden Medved-Po launches book for the benefit of WWF
Monday, September 20
As humans existing in a digital world, we utilize filters so we can edit our photos to our liking. Facebook and Instagram alone report over 600 million users of filters worldwide. But where filters fail, reality quickly checks in.
This latest spot by Allianz PNB Life offers a glimpse into a world that shows the realities that cannot be fixed with a simple filter. “No Filter,” a digital film conceptualized by the award-winning and imaginative agency Gigil, is a wry, self-aware take on humanity’s harmful impact on the environment.
Set to the tune of a happy, upbeat ditty, the ad is packaged as a feel-good watch when obviously, it isn’t. It opens with bubbles floating past an aerial shot of the city, which then cuts to a polluted sea obscured by shining bokeh. As it continues to force a “picture perfect” world onto viewers, more exaggerated cover-ups of Mother Nature’s cries for help appear. These include glittery factory smoke, colorful fireworks in lieu of mining explosions, and suffering animals made to look healthier and more kawaii.
But as ridiculous as the ad presents these filters to be, it also serves to remind viewers to care about the planet.
“Allianz PNB Life strives to build a sustainable future for Filipinos. Through “No Filter,” we want to prove that even though the planet can’t be fixed instantly, we can help make it better. At Allianz, we work together to protect you and the planet,” said Chief Marketing Officer Gino Riola.
The spot is a further extension of the insurance company’s broader sustainability focus, from its insurance products down to its grassroots initiatives in partnership with various local government units (LGUs) and organizations.
Via its Allianz Ride Safe campaign, the company is promoting bike safety and education to push for cycling as an alternative mode of transport in Metro Manila. Last November, Allianz PNB Life launched the country’s first solar-powered bike pit stop together with the San Juan LGU. Just this May, the company also set up new bike racks in four of Manila City’s public squares. The racks, which also double as art installations, are inspired by the locations they are in—the Tabak bike rack in Bonifacio Shrine, for instance, is designed after the weapon the hero is seen holding at his nearby monument.
“Beyond readying Filipinos for the future with quality health and life insurance, we want to make sure they can look forward to it too,” said Allianz CEO Alexander Grenz. “From going digital to supporting sustainable businesses, each step by Allianz is always directed towards a safer and greener future.”
Previously, Allianz PNB Life also launched e-jeepneys for Makati-Mandaluyong commuters and sponsored a major reforestation effort in Batangas province. Now, the company is working to shift fully to renewable energy use by 2023, proving that “sustainability” extends beyond being a buzzword or one-time corporate social responsibility event for them.
Worldwide, the Allianz Group has topped the Dow Sustainability Index from 2017 to 2019, and remains still in the top levels of that list. With growing investments in renewable energy and a thorough environmental management system, the Group targets to produce net-zero emissions by 2050.
RAFI and GCash team up for ‘virtual to actual’ tree-planting in the Visayas
Monday, March 29
GCash has forged a partnership with the Ramon Aboitiz Foundation Inc. (RAFI) to help protect forest lands in the Visayas through GCash Forest.
GCash, the leading mobile wallet in the Philippines, has forged a partnership with the Ramon Aboitiz Foundation Inc. (RAFI) to help protect forest lands in the Visayas through GCash Forest, an initiative that started in 2018 and has since drawn the attention of users to environmental issues facing the country, while promoting digital transactions through the mobile wallet app.
GCash and RAFI are both committed to supporting sustainable development in a balanced and integrated manner, with climate change as a primary concern since it affects the entire world and has a direct impact on the environment and biodiversity.
Both GCash and RAFI believe that this situation can be reversed, if appropriate approaches and strategies are implemented in a collaborative and collective manner. The partnership will support environmentally conscious and civic-minded communities genuinely concerned for the environment.
RAFI, through its One to Tree Program Unit which encourages communities to help protect and rehabilitate the environment, is involved in establishing native tree nurseries and tree plantations in the Province of Cebu.
“RAFI is committed to our environmental thrust of ‘greening’ the Philippines through this partnership. The use of green technology is the way to go in supporting the country’s environmental sustainability efforts, one tree at a time, through our program and we are proud to partner with GCash in this GCash Forest campaign,” said Riella Mae Guiogio, President and CEO of RAFI.
“We are very happy to welcome RAFI as our distinguished partner for GCash Forest. This is a very important partnership as it helps us act on the eminent environmental concern of deforestation. With the help of RAFI and ourGCash Forest supporters, we aim to continue utilizing the technology to promote reforestation of vital forest lands in the Visayas and in critical areas across the Philippines as well,” said Martha Sazon, President and CEO of GCash.
Through the partnership, GCash users will be able to earn ‘green energy’ points by doing everyday actions that reduce carbon consumption in the real world. This includes activities like using personal tumblers in partner cafes and opting for reusable utensils when ordering food for delivery.
More importantly, they get to participate in the campaign by adopting a tree through earning energy points by frequently using the GCash app for your everyday transactions such as bank transfers, buying load, paying bills, sending money, and by simply walking. Once enough energy points are acquired, users can then select a tree through the app. A myriad of native trees are offered through the app and all users need to do is acquire the needed energy points to be able to pick a tree to adopt.
If you earn 8,520 energy points, you can get avocado as your adoptive tree, while narra can be yours when you receive a total of 9,411 energy points. Molave, meanwhile, can be planted in your name when you earn 8,410 points and jackfruit can be your own tree when you acquire 6,305 energy points.
Other native trees that you will be able to adopt are guyabano (6,890 energy points) and mamalis (7,324 energy points). These trees can be adopted on your own or with other GCash Forest users. Once a tree is selected for adoption, it will get planted by the RAFI team at either Ipo Dam or Cebu.
Forests, which are an integral part of our ecosystem, are crucial in protecting watersheds, regulating water supply and providing natural habitat to a number of species, in order to help mitigate climate change. RAFI has been working hard to make this happen for their adopted forests in the Visayas specifically in the province of Cebu.
With over 33 million GCash users in the country, RAFI believes in the positive impact this new app feature could bring in the protection and restoration of the Cebu forests through sustainability initiatives like this. Both partners are positive everyone can work together to make a more sustainable future a possibility.
For more information on this eco-conscious initiative and a complete list of actions GCash users can take to earn green energy points, visit www.gcash.com/gforest/.
Philippine Orchid Society: 69th Mid-year Orchid and Garden Show
Monday, August 31
| Mr. Rence Chan of Collector's Connection #WalkWithChan |






