nature
Showing posts with label nature. Show all posts

This consumer goods company is restoring nature through mangrove planting

Thursday, June 8

 mangrove planting

Procter & Gamble (P&G) Philippines, the trusted multinational consumer goods company with products that promote health and hygiene recently held a two-day tree planting activity in Lemery and Calatagan, Batangas, respectively. Over 100 P&G employees participated and planted 2,000 mangrove seedlings in the coastal areas.

Considered a natural climate solution, mangroves act as natural barriers against storms, floods, and erosion common in coastal areas. Mangroves also serve as a habitat for various marine species and support the livelihoods of coastal communities by providing food and raw materials for handicrafts and construction.

As part of P&G’s Ambition 2023 commitments, P&G has committed to make nature and biodiversity conservation as a focus pillar in its environmental sustainability efforts. The company is committed to investing in protecting, improving, and restoring ecosystems which include investing in Natural Climate Solutions that support the long-term health of ecosystems critical to people, the planet, and its business. 

In the Philippines, mangroves are under threat due to human activities such as deforestation, land conversion, and pollution. According to a study by the Department of Environment and Natural Resources, the country has lost 69% of its mangrove forests since 1918.

Aligned with its dedication to protecting, restoring, and improving natural resources, P&G has partnered with Nature Awareness and Conservation Club Inc. to contribute to the restoration of mangrove forests in the region. This tree planting activity serves as a pilot project for an upcoming initiative focused on nature and mangrove protection and restoration, set to launch in the coming months.

With over 87-years of presence in the Philippines, P&G recognizes its role not only in building the nation as an economic driver, but also in protecting, improving, and restoring its natural resources. As P&G continues to bring the comforts of home to every Filipino household through its products, the company is also committed to advancing responsible sourcing, pioneering environmental safety science, and protecting, improving, and restoring ecosystems through its sustainability initiatives.
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One Meralco Foundation’s One For Trees implemented in the Sierra Madre Mountains

Sunday, November 27

 

As super typhoon Karding lashed Central Luzon on September 25, 2022, “Sierra Madre” along with the hashtag #SaveSierraMadre were among the trending topics on social media. The mountain range has once again shown just how crucial it is in protecting the north-eastern part of the country against extreme weather disturbances. It was also in time for Save Sierra Madre Day (every September 26th by virtue of Presidential Proclamation No. 413) which commemorates the day in 2009 when Typhoon Ondoy dumped heavy rains and massive flooding in Metro Manila causing massive destruction of properties and casualties. The disaster was attributed to the continued deforestation, degradation, and destruction of the Sierra Madre mountains.

The Sierra Madre Mountains truly have incomparable importance. According to the Philippines’ Climate Change Commission (CCC), the Sierra Madre mountain range also plays a particularly significant role in Metro Manila’s major water supply demands, along with the provinces of Cagayan, Isabela, Nueva Vizcaya, Nueva Ecija, Quirino, Aurora, Quezon, Rizal, Laguna, and Bulacan.

Partnerships for Sierra Madre

As its response to the need for continuously building awareness and to actively participate in the rehabilitation, reforestation, protection, and conservation of the Sierra Madre mountains, One Meralco Foundation implemented its One For Trees program in the Laguna-Quezon Land Grant area in partnership with Fostering Education and Environmental Development (FEED) and the University of the Philippines, Los BaƱos (UPLB). The initiative also hopes to contribute to the land’s bid to achieve a Forestry Stewardship Council (FSC) certification and develop the area as a sustainable forest and a major biodiversity hub.

One Meralco Foundation Program Manager for One For Trees, Patrick Famisaran, explained why activities like tree planting will eventually help the next generation, “Last month as Sierra Madre protected us from the wrath of Typhoon Karding we had a reality check on how our mountains and trees have become our allies for survival and that exactly is the point of One For Trees. Overtime, reforestation enriches the biodiversity of the area which will sustain ecosystems here including our own survival.”

FEED and UPLB have been working closely in the Laguna – Quezon Land Grant since 2011 through a community based social forestry approach. Based on their SEEDS4FEEDS program, FEED will implement OFT through working with the local community who will carry out efforts in site preparation, nursery establishment, and planting, nurturing, protecting, and monitoring of trees. OFT funded 100,000 trees which shall cover 40 hectares of reforestation involving 150 farmers from different people’s organizations (POs). This will result in additional economic gains for the local farmers and enhance agroforestry-based opportunities over the long term.

“FEED has been planting here since the 1980’s during the time when the Navy, Army, and Marines were the only ones allowed in the Sierra Madre. But overtime, when CSR (Corporate Social Responsibility) became something in the 1990’s, instead of us looking for companies, they started coming to us. We realized that the demand was getting bigger and bigger, and we had to expand our programs," said FEED Director of Partnerships Anne Marie Bakker.

Indeed, one of the most important ingredients of a reforestation program is the people behind the trees who continue to manage them long after tree planting volunteers plant them. In turn, programs like One For Trees also provides economic sustainability for these tree farmers and forest rangers as they get employed and can earn out of the agroforestry component of the program.

The planting activity also highlighted the vital role tree farmers play in the sustainability of the program. “We often remind our participants that when we plant trees, the site has been prepared by the forest guards. But hopefully you can also experience a little bit of the hardships of a forester, our farmers, and our fishers. They are the poorest of the poor in this country, I would say they are frontliners of the Philippines. They protect our water and our food supply, and yet they are the most marginalized, so please remember to thank them,” Bakker reiterated.

Fostering deeper awareness and commitment

OFT also advocates for social commitment by deepening the awareness of the public on the importance of reforestation, regeneration, and the preservation of our country’s forests. One concrete example is by engaging employee volunteers in community planting where they can appreciate more the significance of long-term reforestation undertakings to community welfare as well as nature’s impact to individuals. 

Meralco employees from its South Business Area and South Sector volunteered during the kick-off where they learned proper seedling preparation for actual out planting. Employees planted native tree species like lanite, gakakan, kublii, malaruhat, malasantol, langka and malabayabas.

Away from the usual office routine, Meralco employee volunteers were able to be one with nature through this activity. Meralco Lucena Business Center Head Yvonne Jazzey D. Melo shared how this personal experience can affect forests and their biodiversity. “Our responsibility does not end inside the office, through One For Trees, we are able to contribute to long term solutions for reforestation.” She encourages other employees to join when given the opportunity as their combined individual efforts may bring significant impact to the environment and to the communities.

Another Meralco employee who joined the activity seconded what his colleague said. “Tree planting activities like this is part and parcel of our sustainability roadmap in Meralco. We all know how important trees are for the environment, for our water supply and for the prevention of disasters. By participating here, we help secure a safer and brighter future” said Mr. Dante Longboen, Manager of San Pablo-Sta. Cruz Business Center. 

OMF, through the One For Trees program, works closely with national and local government agencies as well as people’s organizations to encourage various sectors of society to contribute to the protection and conservation of the Sierra Madre mountains and many of the country’s forests and watersheds.
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17-year old photographer Ganden Medved-Po launches book for the benefit of WWF

Monday, September 20

Ganden Medved-Po

The ocean covers about 70 percent of the Earth’s surface, serving as a home to diverse and breathtaking underwater gardens and marine wildlife. Truly, there is much to be discovered in the vast underwater world, and 17-year old photographer Ganden Medved-Po will give us a glimpse of its beauty as he unveils his “Life Below Water” ocean photography book. A joint project with the World Wide Fund for Nature (WWF) – Philippines, “Life Below Water” is a compilation of photos featuring scenic seascapes and surreal marine life. The photos in the book were taken between 2020 and 2021 by Ganden during the COVID-19 pandemic under the mentorship of world-renowned underwater photographer Scott “Gutsy” Tuason. All proceeds from the sale of the book will benefit the sustainable fisheries work of the World Wide Fund for Nature - Philippines. “I’m proud of this collaborative project with the WWF because it combines two of my passions in life: photography and the ocean. With the help of my mentor, Gutsy Tuason, we were able to capture beautiful images of our marine life in the Philippines. Through these photos, I hope people will have a better appreciation of our oceans and to learn to care for them more,” said Ganden. 

Ganden Medved-Po

WWF-Philippines Executive Director Katherine P. Custodio lauded Ganden for lending his talent, time and effort to promote awareness on marine conservation. “‘Life Below Water’ is a young person’s experience of the ocean, expressed through his chosen art of photography. The book is a reminder of why, what, how, and for whom we do our work of protecting our oceans.” She also added, “To Ganden, thank you for helping our fishing communities and for doing that in a way that is touching and inspiring. It gives me so much hope that young people like you and your peers in the WWF National Youth Council are doing what you can to change what would otherwise be a tragic ending for many people in our country. You are showing us how the power of one can create positive action in many.” 

Ganden Medved-Po

Ganden’s love for the water started at a very young age, and by the time he was eight years old, he was swimming competitively. It was also around that time when he developed a love for photography. “The first time I started taking photos was probably on my parents’ old camera which they would use to document family celebrations and occasions. That was an old Panasonic camera,” said the upcoming photographer, who is the son of Christopher Po, chairman of Century Pacific Food, Inc. and Nanette Medved-Po, founder and chairperson of HOPE and Plastic Credit Exchange. Currently, his camera of choice is the Sony Rx100, which has been with him on all his adventures. Now a senior high school student in International School Manila, Ganden expresses his gratitude for his parents for encouraging him to pursue his love for photography and the ocean while advocating for the environment. Apart from being the team captain of the school’s swimming varsity team, he is also active in various organizations including the Photography Club Council where he organizes events and workshops, as well as the Ocean ActivISM council, advocating for ocean conservation and sustainability. In July 2021, he became a member of the WWF-Philippines National Youth Council.
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Allianz PNB Life features world overrun with filters in latest digital ad

Thursday, June 17


As humans existing in a digital world, we utilize filters so we can edit our photos to our liking. Facebook and Instagram alone report over 600 million users of filters worldwide. But where filters fail, reality quickly checks in. 

This latest spot by Allianz PNB Life offers a glimpse into a world that shows the realities that cannot be fixed with a simple filter. “No Filter,” a digital film conceptualized by the award-winning and imaginative agency Gigil, is a wry, self-aware take on humanity’s harmful impact on the environment. 

Set to the tune of a happy, upbeat ditty, the ad is packaged as a feel-good watch when obviously, it isn’t. It opens with bubbles floating past an aerial shot of the city, which then cuts to a polluted sea obscured by shining bokeh. As it continues to force a “picture perfect” world onto viewers, more exaggerated cover-ups of Mother Nature’s cries for help appear. These include glittery factory smoke, colorful fireworks in lieu of mining explosions, and suffering animals made to look healthier and more kawaii. 

But as ridiculous as the ad presents these filters to be, it also serves to remind viewers to care about the planet. 


“Allianz PNB Life strives to build a sustainable future for Filipinos. Through “No Filter,” we want to prove that even though the planet can’t be fixed instantly, we can help make it better. At Allianz, we work together to protect you and the planet,” said Chief Marketing Officer Gino Riola. 

The spot is a further extension of the insurance company’s broader sustainability focus, from its insurance products down to its grassroots initiatives in partnership with various local government units (LGUs) and organizations. 

Via its Allianz Ride Safe campaign, the company is promoting bike safety and education to push for cycling as an alternative mode of transport in Metro Manila. Last November, Allianz PNB Life launched the country’s first solar-powered bike pit stop together with the San Juan LGU. Just this May, the company also set up new bike racks in four of Manila City’s public squares. The racks, which also double as art installations, are inspired by the locations they are in—the Tabak bike rack in Bonifacio Shrine, for instance, is designed after the weapon the hero is seen holding at his nearby monument. 

“Beyond readying Filipinos for the future with quality health and life insurance, we want to make sure they can look forward to it too,” said Allianz CEO Alexander Grenz. “From going digital to supporting sustainable businesses, each step by Allianz is always directed towards a safer and greener future.” 

Previously, Allianz PNB Life also launched e-jeepneys for Makati-Mandaluyong commuters and sponsored a major reforestation effort in Batangas province. Now, the company is working to shift fully to renewable energy use by 2023, proving that “sustainability” extends beyond being a buzzword or one-time corporate social responsibility event for them. 

Worldwide, the Allianz Group has topped the Dow Sustainability Index from 2017 to 2019, and remains still in the top levels of that list. With growing investments in renewable energy and a thorough environmental management system, the Group targets to produce net-zero emissions by 2050. 

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RAFI and GCash team up for ‘virtual to actual’ tree-planting in the Visayas

Monday, March 29



GCash has forged a partnership with the Ramon Aboitiz Foundation Inc. (RAFI) to help protect forest lands in the Visayas through GCash Forest.

GCash, the leading mobile wallet in the Philippines, has forged a partnership with the Ramon Aboitiz Foundation Inc. (RAFI) to help protect forest lands in the Visayas through GCash Forest, an initiative that started in 2018 and has since drawn the attention of users to environmental issues facing the country, while promoting digital transactions through the mobile wallet app. 

GCash and RAFI are both committed to supporting sustainable development in a balanced and integrated manner, with climate change as a primary concern since it affects the entire world and has a direct impact on the environment and biodiversity. 

Both GCash and RAFI believe that this situation can be reversed, if appropriate approaches and strategies are implemented in a collaborative and collective manner. The partnership will support environmentally conscious and civic-minded communities genuinely concerned for the environment. 

RAFI, through its One to Tree Program Unit which encourages communities to help protect and rehabilitate the environment, is involved in establishing native tree nurseries and tree plantations in the Province of Cebu. 

“RAFI is committed to our environmental thrust of ‘greening’ the Philippines through this partnership. The use of green technology is the way to go in supporting the country’s environmental sustainability efforts, one tree at a time, through our program and we are proud to partner with GCash in this GCash Forest campaign,” said Riella Mae Guiogio, President and CEO of RAFI. 

“We are very happy to welcome RAFI as our distinguished partner for GCash Forest. This is a very important partnership as it helps us act on the eminent environmental concern of deforestation. With the help of RAFI and ourGCash Forest supporters, we aim to continue utilizing the technology to promote reforestation of vital forest lands in the Visayas and in critical areas across the Philippines as well,” said Martha Sazon, President and CEO of GCash. 

Through the partnership, GCash users will be able to earn ‘green energy’ points by doing everyday actions that reduce carbon consumption in the real world. This includes activities like using personal tumblers in partner cafes and opting for reusable utensils when ordering food for delivery. 

More importantly, they get to participate in the campaign by adopting a tree through earning energy points by frequently using the GCash app for your everyday transactions such as bank transfers, buying load, paying bills, sending money, and by simply walking. Once enough energy points are acquired, users can then select a tree through the app. A myriad of native trees are offered through the app and all users need to do is acquire the needed energy points to be able to pick a tree to adopt. 

If you earn 8,520 energy points, you can get avocado as your adoptive tree, while narra can be yours when you receive a total of 9,411 energy points. Molave, meanwhile, can be planted in your name when you earn 8,410 points and jackfruit can be your own tree when you acquire 6,305 energy points. 

Other native trees that you will be able to adopt are guyabano (6,890 energy points) and mamalis (7,324 energy points). These trees can be adopted on your own or with other GCash Forest users. Once a tree is selected for adoption, it will get planted by the RAFI team at either Ipo Dam or Cebu. 

Forests, which are an integral part of our ecosystem, are crucial in protecting watersheds, regulating water supply and providing natural habitat to a number of species, in order to help mitigate climate change. RAFI has been working hard to make this happen for their adopted forests in the Visayas specifically in the province of Cebu. 

With over 33 million GCash users in the country, RAFI believes in the positive impact this new app feature could bring in the protection and restoration of the Cebu forests through sustainability initiatives like this. Both partners are positive everyone can work together to make a more sustainable future a possibility. 

For more information on this eco-conscious initiative and a complete list of actions GCash users can take to earn green energy points, visit www.gcash.com/gforest/.

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Philippine Orchid Society: 69th Mid-year Orchid and Garden Show

Monday, August 31




The Philippine Orchid Society has organized it's 69th Mid-year Orchid and Garden Show at the Quezon Memorial Circle which will run from August 28 to September 7, 2015. This year's theme is "Enriching Lives and Building Opportunities Through Orchids".  It is my first time to attend this kind of event and I am very thankful to Rence Chan of Collector's Connection  for inviting me.


Mr. Rence Chan of Collector's Connection #WalkWithChan

I joined Rence's special guided tour last August 29 for freelance writers, bloggers, orchids lovers, NGO advocates and students. Equipped with my Sony Xperia Z1, I captured photos of all the beautiful orchids and ornamental plants on exhibit.

Enjoy some of the photos from the exhibit and I encourage you to drop by at the 69th Mid-year Orchid and Garden Show. I am also posting more photos on my instagram account. 
















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