Adidas Women FitSquad First To Experience HomeCourt Store


Adidas unveiled the first ever HomeCourt Concept Store yesterday at UP Town Center in Katipunan, Quezon City. The grand opening and blessing of the store was attended by sports personalities, the media, bloggers and the Adidas Women FitSquad members. 

Compared to other Sports Store where the shoes section can be found at the far end, the Adidas HomeCourt Store's focal point is the display of its latest footwear collection.

Sports Commentator Chiqui Reyes hosted the event
Sports Commentator Chiqui Reyes hosted the event

The Adidas HomeCourt Store in UP Town Center is a 220 square meters fully stocked retail destination where the merchandise are strategically located to give the shoppers a pleasant experience. 

Let me tour you around the Adidas HomeCourt Store

The Adidas Shoebase section features the timeless style of the icons which includes the Stan Smith and the Superstar.

SUPERSTAR. The confidence to create for an audience of one is timeless. Superstar is the ultimate expression of this ideal, a statement that never goes out of style, because a true superstar does not need external validation.

STAN SMITH. There is nothing simple about simplicity; it's the hardest thing to achieve, that's why it is timeless. Stan Smith transcends styles, trends and generations - decades of history told in one iconic silhouette.

The Originals for men and women make you feel and look good even outside the court. The jacket really caught my eye.

The men's apparel section. Take notice of the table, padded benches and the lighting of the store.

Even before entering the Adidas HomeCourt store, I already noticed the Stella McCartney Collection at the ladies section. I so can't wait for the ribbon cutting.

I so fell in love with this pair of Stella McCartney floral mesh sneakers with logo at the heels.

Ladies undergarment sportswear essential

My #FitAtForty Goal

The Adidas Women FitSquad members were later on treated to an exciting workout session. This is my second time to attend the FitSquad workout.

The Adidas Women FitSquad took part in a hybrid workout featuring a dynamic mix of plyometrics, bodyweight, and cardio training led by Fitness Designer and Yoga Teacher Nikki Torres.

Adidas HomeCourt Concept Store is set to open 5 more branches, with Eastwood and Rockwell branches opening soon. Adidas also announced the opening of another exciting concept store, The Neighborhood Store, which will feature more of the Originals lifestyle merchandise.